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How Amazon Exploits And Undermines Small Businesses

December 22, 2021

Is Amazon Hurting Small Business ?

Bezos was able to build Amazon in his way because traditional illegal business practices, such as asset pricing that bankrupted competitors, became commonplace and legalized by court systems that accepted these arguments. Amazon gained control of the book market in the 1990s and 2000s by pricing its products below the cost of doing business. 

Is Amazon a Fair Market Force or a Monopoly ?

 The company suffered significant losses during its first seven years of operations with $ 2 billion in debt. Its retail business in North America is marginally less profitable, and its international retail business is still at a loss. Earlier this week, ILSR released a newsletter explaining how Amazon exploits and disrupts small businesses, including survey data showing that three out of four independent retailers rated Amazon as a major threat to their survival, and only 11% of those selling it , the site described their experience as successful. 

Would Breaking Up Amazon Revive American Entrepreneurship & Small Business ?

As lawmakers get more and more serious about tackling Amazon's harm, Amazon is trying to present itself as a win-win for small, independent businesses. Amazon has conquered the online marketplace by limiting the ability of small businesses to operate independently and preventing them from having direct relationships with their customers. Amazon is arming small brands, destabilizing their businesses and making it difficult for them to grow and develop new products. 
Amazon uses various strategies to undermine fairness and open markets to harm small businesses, workers, and consumers. Amazon uses strategies in a variety of ways to target and dominate the entire market segment of the industry. Amazon has gained most of its ability to bully and exploit independent companies from its cross-business integration and the fact that it plays multiple roles in the market.   He prefers his products on the platforms he manages, whether it's Amazon Marketplace, Amazon Web Services, or his voice assistant business, Alexa. Amazon has done well in this regard; he escaped government scrutiny in part by dedicating his business strategy and rhetoric to lower consumer prices. Like its willingness to take losses, this characterization of Amazonas' power is largely confusing to modern antitrust analysis, which suggests rational companies are trying to make their competitors fail. 

E arly History of Amazon's Success

Less charitable, Amazon is leveraging innovation from other businesses. In other words, to some extent Amazon has included the process of generating new business ideas and weeding out the chaff, which usually happens in the maelstrom of the open market. Amazon is now an intermediary in many sectors of the economy, setting the terms on which Americans conduct online commerce.  Google, Facebook and Amazon have used economies of scale and networks to crush competitors while undermining the autonomy of users, vendors, and communities. Without competitors (or rules) in place, internet platforms have no incentive to eliminate their harmful behaviors, and consumers have nowhere else to go.  All these platforms-Apple, Instagram, Google, and Amazon-compete with each other for attention and sellers, creating an environment for growth and prosperity for those who have no chance to find buyers outside the local market. They also encourage many others to start their own businesses, because finding customers is easier than ever. 

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